Speakers

Ms. Clara Shih

Business in the Facebook Era: Preparing for a New Kind of Customer Relationship

What is The Facebook Era and what does adoption and growth look like worldwide? How is the pervasiveness of social networking sites changing business functions across sales, marketing and customer support? What are some best practice case studies from companies that have successfully employed social technologies and techniques for business gain?

Clara is founder and CEO of Hearsay Labs, which helps brands convert their Twitter and Facebook presence into actionable engagement opportunities and measurable sales. In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, Entrepreneur Magazine, CRM Magazine, and is being used as a textbook at Stanford and Harvard Business School.

Previously, Clara was Product Line Director of the AppExchange at salesforce.com, where she also led the company's partnerships with Facebook and LinkedIn. She has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as a MS in internet studies from Oxford, where she studied as a United States Marshall Scholar. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.

Mr. Farhat Ali

President and Chief Executive Officer, Fujitsu America

Mr. Claude Bélisle

Vice-President, Satellite Communications and Radio Propagation Research Branch, Communications Research Centre Canada (CRC)

Mr. Daniel Blanche

President and CEO, CRIM

Mr. Jim Carroll

Futurist, Trends & Innovation Expert

Mr. Patrick Chanezon

Team Manager, Client and Cloud Advocacy, Google

Mr. François Coallier, Ph.D.

Chair, Department of Software and IT Engineering, École de technologie supérieure (ÉTS)

Mr. Robert Courteau

Senior Vice-President, Business Solutions, Fujitsu Canada

Mr. Mourad Debbabi, Ph.D.

Vice-President, NCFTA, and CIISE Director & Professor, CU Research Chair Tier 1 in Information System Security, Concordia University

Mr. François Gratton

Senior Vice-President, Sales and Marketing, Business Solutions, TELUS Québec

Mr. David E. Hershberg

Chief Executive Officer and Chairman of the Board, Globecomm

Mr. Austin Hill

Canadian entrepreneur, angel investor, Co-founder and CEO, Akoha

Mr. Tom Jenkins

Executive Chairman and Chief Strategy Officer, Open Text Corporation

Mr. Henri Kaufman

President, HiP iP iP

Ms. Najoua Kooli

Project Manager, CEFRIO

Mr. Sylvain Lafrance

Executive Vice-President, Radio-Canada

Mr. Claude lemay

Vice-President Québec, ITAC and Chief Executive Officer, WCIT 2012

Mr. Mark Lowenstein

Managing Director, Mobile Ecosystem

Mr. Yannis Mallat

Chief Executive Officer, Ubisoft Montréal & Ubisoft Toronto

Mr. Stéphane Marceau

Chief Marketing Officer, Yellow Pages Group

Mr. Jeff McDowell

Senior Vice President, Business Marketing & Alliances, Research in Motion (RIM)

Mr. André Mondoux, Ph.D.

Researcher, columnist and professor, UQAM

Mr. Andy Piper

Consulting IT and Social Media Specialist, IBM Consulting

Mr. Sébastien Provencher

Co-founder, Praized Media

Mr. David Robertson, Ph.D.

Professor, Innovation, Technology Management, and IT, IMD - International Institute for Management Development

Ms. Clara Shih

CEO, Hearsay Labs and Author, The Facebook Era

Ms. Jennifer Stoddart

Privacy Commissioner of Canada